Believe me, I learned the hard way that opening up an aesthetics practice, going to school, and being certified are not enough! You may have recently purchased some expensive aesthetic equipment, spent thousands on supplies, and committed yourself to a multi-year lease.

Many of you, like myself, have started off this way by taking the risk and hoping it pays off in the end. I in particular wasn’t so lucky at first. During my first year in business, I was struggling to pay my loans and provide myself with a salary each month.

You’re in the right place if you:

• Discouraged investing time and energy on social media when your content does not get the engagement you think it deserves.
  
  
• Finding it tiring to run an aesthetics practice and take care of your social media at the same time.
  
  
• Having difficulty establishing your brand and creating an online presence.
  
  
• Confused about how to position your brand, and market it to your desired clients.
  
  
• Struggling to come up with engaging reel ideas.
  
  
• Having trouble executing your vision when creating reels.
  
  
• Overwhelmed with deciding how to film and edit your reels.
  
  
• Not aware of how to use the Instagram algorithm to your advantage.