Social media platforms are fantastic tools in building an online presence for small businesses. Nowadays, almost everyone has social media accounts, which makes it easy to reach out to potential clients. As an esthetician, you may already be using social media to showcase your services and build your brand. However, did you know that sending your followers to your website can increase conversion rates? Let’s take a look at what conversion rates mean and how you can use your website to increase them.
What are conversion rates?
Conversion rates in the online world refer to the percentage of people who take the desired action on your website. For instance, signing up for your email list, purchasing a product, or booking an appointment. If you have a high conversion rate, it means that more people are doing what you want them to do on your website.
What are the benefits of sending followers to your website?
- More control
You may be thinking, why bother? My social media accounts are enough. The truth is, once followers are on your website, you can better control their experience and have more freedom to showcase your services. Plus, you can encourage them to return to your website through lead magnets (such as an e-book or a free consultation) because they will be more invested in your business.
Once you have their email, you have direct access to them. You’ll also have higher levels of engagement with followers who visit your website because they are already interested in what you do, and they’ll be more likely to convert to leads or sales. - It Builds Trust
Sending your followers to your website shows that you’re serious about your business. It tells them that you’re not just a hobbyist but a professional who takes their work seriously. By having a website, you show that you’re willing to invest time and money into your business. Having a domain name and a professional-looking website with high-quality images shows that you’re committed to your craft. All these things help build trust with potential clients, which in turn leads to conversions. - It Creates a Consistent Brand
Having a consistent brand is crucial in the beauty industry. When you send your followers to your website, it gives them an opportunity to see your brand beyond your Instagram feed. Your website should be an extension of your Instagram profile and should reflect your brand personality. Having a consistent brand across all platforms helps create recognition and trust with potential clients. It also makes it easier for them to recall your business when they need your services. - It Improves SEO
If you’re serious about your aesthetic practice, then you need to make sure your website is optimized for search engines. By sending your followers to your website, you’re improving your search engine optimization (SEO) ranking. When you have a higher SEO ranking, it means that your business will show up higher on Google search results. This, in turn, leads to more traffic to your website, which can lead to more conversions. - It’s Trackable
Finally, one of the biggest benefits of sending followers to your website is that it’s trackable. You can use tools like Google Analytics to see how many people are visiting your website, how long they’re staying, and what pages they’re visiting. This data helps you optimize your website for conversions. For example, if you notice that people are leaving your website after looking at your pricing page, you may need to adjust your pricing or make your services more clear.
Final thoughts
As an esthetician with a social media presence, sending your followers to your website is a must-do. Doing so helps build trust, creates a consistent brand, offers more information, improves SEO, and is trackable. By optimising your website for conversions, you can turn your social media followers into paying clients. I would argue it’s one of the best investments you can make for your practice.